firm active: 1907-1921
minneapolis, minnesota :: chicago, illinois
P&E advertising brochure, circa 1917
The text reads:
"All buildings are essentially advertisements--announcing their usefulness in connection with goods for sale, services to be tendered, or the ideals of citizenship maintained within them.
A building is an advertisement that cannot be rewritten--nor is it possible to limit its circulation to the few who are to use it.
It must stand forth before all men
without change and without explanation, and the text of what it has to say must
be written with brick and stone and glass and metal in plain language that all
This advertising brochure was one of several printed by Purcell and Elmslie to illustrate their work and proclaim their design philosophy, circa 1917. They can be seen as a group on the graphics pages.